• Text Daniel Challis
  • 14th June 2015

Head to toe swag

SS16 hails the launch of Mr Hare’s first ready to wear collection, a big moment for a London based shoe designer who’s quickly established himself as this town’s fully fledged go-to for slick kicks.

Set in the plush surroundings of No. 6 Fitzroy Square, the presentation welcomed us with a spread of red, white and blue pin badges, along with a mix CD all dedicated to Mr Hare’s recent campaign, The People’s Democratic Republic of the Future. Across two main presentation rooms, the collection took inspiration from the traditional dress of African tribesmen, a way of dressing to convey importance – minus the tailoring. Boldly stating from the outset that it is not streetwear, the collection sang from a set of mature colour choices with laid back statement cuts. In the ground floor room, books were replaced by the new suede slip-ons in the dark cabinets that ran around the walls, casual shoes being one of six categories launching for Mr. Hare in SS16. Fast times. In the RTW, longline and wrap over shirts, bomber jackets and trousers designed to compliment the footwear itself, spoke directly to the established Mr Hare man.

A day of firsts, upstairs also had the fashion film playing ahead of the BFC event that night. The house was a knock out take over, on the plinths you saw what the Mr Hare man would wear, in the film and its soundtrack how he would live and move. A contemporary array of sharp classics with the familiar thread of solid and stylish footwear throughout. They do say if the boot fits, and in the case of RTW, for Mr Hare, it really does.