• Text Tempe Nakiska
  • Photography Harry Carr
  • 12th January 2014

Shredded Rock

Gene Simmons wagged his trademark tongue as he and the rest of his band-mates took to the runway for the finale of John Varvatos yesterday, met with raucous singing and applause. It was a rock ‘n’ roll end to a hard rock collection inspired by the band that stars in the new John Varvatos campaign.

The collection? Pure glam rock. Moody boys of the dark night stalked the runway to ‘Rock and Roll All Nite’, faces painted Kiss-style. Slim metallic crocodile skin jackets, top hats, jacquard silk tuxedo jackets worn with leather jeans and chains hanging from waist-bands fused as true rock incarnation.

The Kiss collaboration comes in good time, Varvatos openly fascinated with rock style and its impact on fashion and popular culture: he released a book on the subject, ‘Rock In Fashion’, late last year.

Read our interview with John about the book here.