HERO MAGAZINE JAMES LONG SS14 HARRY CARR BACKSTAGEIMG_1131

Introducing the Velodrome to the runway

21st June, 2013
Text  Declan Higgins     Photography  Harry Carr   

Declan Higgins: What was the inspiration behind the collection?
James Long: It was beyond the velodrome so it was based on a lot of cycling shapes and then making them in to fashion really.

DH: Who would you most like to wearing the clothes?
JL: Oh, just my friends really.

DH: What’s the inspiration the mesh?
JL: Well it’s kind of like a grip from the bikes. It was a direct reference with that and there’s also about being very lightweight.

DH: Would you say James Long is an evolution from season to season or do you start again?
JL: I It’s all me so it’s like whoever. It’s all designed by me so it’s just an evolution I suppose. I always want to do something new though.