Fashion
  • Text Lakeisha Goedluck
  • Photography Nicky Zeng
  • 9th June 2018

Grand Prix

With the Formula 1 season currently in full swing over in Canada, Iceberg’s creative director James Long decided to bring his racing-inspired vision to London’s Strand.

A homage to motorsport, which is much revered across Italy, his co-ed catwalk was rich with high-octane colour-drenched designs. On the more subdued end of the spectrum (if that word can even be applied to the collection), models stepped out in slick fiery red and navy tracksuits paired with of-the-moment technical trainers.

As for the more ostentatious pieces, Long’s influences spanned from comic strips to cult contemporary artists. Checkerboard-print half-zip jumpers borrowed imagery from Peanuts while the female models’ two-piece sets were emblazoned with Warhol-esque abstract flowers. There were also nods to the beautiful game, with logo-printed football shirts remixed with fluoro lettering. This was Long heralding the return of sport luxe with an eye-catching twist.