Garden of Fendi

Fendi SS20
By Jake Hall | Fashion | 17 June 2019
Photography Sara Cimino

Fendi’s SS20 menswear collection features prints by an unlikely guest designer: Luca Guadagnino, the Italian director of Call Me By Your Name. Although there were no peaches in sight, the painterly prints sprinkled throughout were inspired by the gardening passion of creative director Silvia Venturini Fendi.    

Accordingly, guests were invited not to the brand’s usual show space, but to a beautiful garden whose gravel path became a makeshift runway. “A stroll in the garden, reconnecting with nature as we follow gardeners in their path along a pond, under luxuriant trees,” read the release. The resulting sense of tranquility was heightened by a dreamy soundtrack courtesy of acclaimed composer Ryuichi Sakamoto, selected specially by Guadagnino.

The clothes themselves were equally literal: khaki overalls were teamed with watering can bags and sandals, whereas transparent raincoats were emblazoned with the floral motifs that recurred throughout the collection. A muted colour palette rooted in earthen tones – think olive green, beige and a kind of scorched-earth terracotta – largely defined the collection, whose standout moments came courtesy of laser-cut details, oversized wax jackets and a surprisingly sleek collared denim jumpsuit, which rounded out the show. 

GALLERYBackstage images from Fendi SS20





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