• Text James West
  • 10th January 2014

New Beginning

The deep-throated twang of The Prodigy’s Firestarter (among other pumping tracks) looped purposefully as Andreas Melbostad’s first menswear for Diesel Black Gold thundered down the runway in Florence this season. Appointed overall Creative Director of the brand in September (Melbostad previously designed the womenswear line, and before that worked at Donna Karan, Calvin Klein, Nina Ricci and Yves Saint Laurent) it was a chance to tie some loose ends and present a cohesive, considered Diesel Black Gold man.

It was accomplished effortlessly; a tightening of the silhouette, some bold embellishment and metallics: an evolution of the rock-chic underscore from previous seasons, and at the same time also something completely new. Melbostad didn’t spend months frothing about his new appointment and making grand gestures of what was to come – instead he sent solid, thought out looks down the runway with confidence and precision – establishing the brand as one that appreciates both fashion editors who want something visually arresting, and commercial buyers (and customers) who want robust and stylish pieces to sell and wear.