• Text Lewis Firth
  • 16th June 2015

In a galaxy far, far away

Iconographical elements have given Bobby Abley an edge since his first showing – an installation – with Fashion East back in 2013 for his Fall / Winter collection. The media instantly fell for his spaced-out, playful, witty tropes. After spending last season in the Concrete Jungle (NYC) showing his FW15 Jungle Fever collection – totally apt – with the help of Milk Studios, Bobby Abley has come back to London and back to LC:M for SS16. What’s different this season is it will be his debut, solo catwalk-show with NewGen Men – a momentous step forward for the designer.

Reverting back to the beginning, to that Fashion East installation, Abley reignited the “Astro-Abley” concept and chose Disney’s Star Wars as its accompanying partner. Sticking fervently with his Abley-wit, recognisable names and faces (an Ewok, Storm Trooper and Boba Fett, to be exact) were cast across neoprene tank-tops, mohair jumpers and tracksuits. ‘Chewy’, ‘Super Duper Storm Trooper’, ‘Princess Slayer’ and ‘Bobby Fett’ were some of Abley’s slogans, embroidered in Stars Wars-font across athletic shapes throughout. The colour palette reflected his Star Wars theme: yellow lettering, brown mohair, with white neoprene and black detailing. Another tongue-in-cheek, thematic collection for Abley, one that will continue to push his popularity upwards.