Fashion
  • Text Jake Hall
  • 11th June 2019

Green house

Sustainability has become something of a buzzword in the fashion industry, but one designer that takes it seriously is LVMH Prize Finalist Bethany Williams. Not only does she transform textile scraps into innovative, often hand-woven fabrics, she donates proceeds from each collection to various charities and campaigns tirelessly for a kinder, more sustainable fashion industry.

In this context, her SS20 venue choice – Lambeth’s beautiful Garden Museum – should come as no surprise. Models braved the rain in an outdoor show space filled with lush greenery, the backdrop for a collection filled with loose silhouettes, deconstructed knitwear and (handily) waterproof jumpsuits.

As always, Bethany’s handmade ethos shone through in the details: braided threads hung loose from oversized jumpers, hemlines were left asymmetrical and painterly splash prints were sprinkled liberally throughout the collection. The aesthetic result was endearingly laid-back, an effect mimicked in a soundtrack which tripped between ambient electronica and piano torch songs. As always, Bethany’s commitment to nature created an unexpectedly serene break in the show schedule – one which brightened even the gloomiest of London days.