In February during New York Fashion Week, Calvin Klein staged its first show under the direction of new chief creative office Raf Simons. With it, the Belgian designer offered up a collection that equally celebrated and subverted the codes of Calvin Klein, set to an eerie soundtrack including music from Sofia Coppola’s The Virgin Suicides. Maybe that was a hint – because now, Calvin Klein has released its new women’s underwear campaign, directed by none other than Sofia Coppola.
The Academy Award-winning director often explores facets of teen rebellion, the fragility of youth and alienation, all of which are themes that resonate deeply with Raf’s new vision. With the new campaign, Coppola’s grainy black-and-white videos celebrate women ages 18 to 73, including her longtime muse Kirsten Dunst who appears alongside Rashida Jones, Nathalie Love, up-and-coming actress Laura Harrier, Maya Thurman-Hawke, Chase Sui Wonders and 73-year-old modelling legend, Lauren Hutton.
The campaign comes after the corresponding men’s ad, which stars the lead actors of the Barry Jenkin’s arresting coming-of-age film, Moonlight. Like that stellar casting choice, the tapping of Coppola to direct the new series of ads suggests another positive shift for the brand. Unlike Calvin Klein’s famed and oft-condemned 90s campaigns featuring overtly sexualised teenagers, it appears that Raf is taking a more inclusive look at American culture.
Watch the films below.