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Top image: Still from “Llorando” by Gareth Pugh FW17

Gareth Pugh releases Llorando, a short fashion film to prelude his FW17 show taking place this Saturday in London. Directed by long-term collaborators Ruth Hogben and Andrea Gelardin, the film features Latin American singer/songwriter Rebekah Del Rio, who rose to fame during the noughties for her cameo in David Lynch’s Mulholland Drive.

Pugh pays homage to Del Rio’s Mulholland Drive performance, where she sings Llorando (a Spanish-language version of Roy Orbison’s Crying) before collapsing on stage. This time, the smokey-eyed Del Rio resembles a 1930s starlet as she sings the intense a capella from the balcony of a brutalist estate – more Brunswick Centre than Santa Monica. The film also includes a quote from William Shakespeare’s King Lear that reads; “Tis the time’s plague when madmen lead the blind”.  Charged with political undertones, Pugh describes the scene as “an iconic visual conceit, and a fitting metaphor for truth in a post-truth arena.”

With Pugh’s FW17 show taking place at Collins Music Hall in Islington, all signs point towards a theatrical presentation – just what we’d expect, Gareth.

Gareth Pugh’s FW17 presentation will take place on Saturday 18th February at 20:00pm. Stay tuned to HERO for full fashion week coverage from London, Milan and Paris.