This season Moncler has teamed up with legendary photographer Annie Leibovitz for its SS17 campaign imagery, starring artist Liu Bolin aka The Invisible Man.
Marking the sixth successive collaborative season between the brand and Leibovitz, this latest campaign takes its cues from Bolin’s signature self-portraits – where he seemingly blends into the background using body paints. Wearing a Doudoune Legère snowsuit, here the artist merges with New York backdrops including Central Park and a NYC bookshop: reflecting the French-Italian brand’s intersection between nature, adventure and metropolitan urban life.
“Art originates in life, and good works of art are closely relevant to our time, which stimulates critical thinking in our society. The collaboration with Moncler shows my intention of inviting individuals to experience, and to contemplate art in everyday life,” says Bolin. “As we stand at the intersection of the postindustrial and virtual age, the interrelationship among modern technology, man-made landscapes, and human beings themselves has become the point of departure in my works. When I disappeared into the oldest bookstore in New York City and Central Park while wearing Moncler, I reflect on the development of our society, as well as human civilization.