Top image: Tourne de Transmission X River Island

Last season, River Island teamed up with the BFC Fashion Film initiative to support designers wishing to use film as a means of showcasing their latest collections. Cue three three London brands – YMC, Daniel w. Fletcher & Matthew Miller – each creating short fashion films that portrayed their personal vision (see last season’s films here). This season an exciting new trio of brands have been provided with the same opportunity; Alan Crocetti, Tourne de Transmission X River Island, and Agi & Sam X The Woolmark Company.

We’ve scored an exclusive preview of these three films alongside a few words from each brand describing their vision. Peep them below before they are officially unveiled on Friday 6th January at a special event during LFWM.

“The film concept started with the collection TDT created for River Island, a patchwork of fabrics juxtaposed with oversized shapes and confident lines. They are ideas that remind me of the intricate details inherent in nature, also, the dramatic contrasts that can be found everywhere you look at the natural landscape; the sea crashing into rock, trees warped by the wind and fire that can melt lead. Aspects of “The Man Who Fell To Earth” were in part what inspired the narrative, the story of a humanoid who comes to earth to get water for his dying planet.

We wanted to capture the beauty of the natural environment as well as draw the eye to intricate details inherent in the design, tonal value and construction. The film lingers between natural beauty and an almost surreal reality. A place where the tame natural elements of the natural world are juxtaposed with the iconography of fashion and art.”

“LUCKY STAR is about the connection and disconnection with our inner and outer space, about worlds that unavoidably are pulled together or dragged apart. The collection ties a stronger bond between ALANCROCETTI and the diamond, the figurative ‘lucky star’.”

“The film follows two protagonists’ separate paths through the streets of London, weaving through communities where rising tensions have been displaced by uniformity, shared environments, and togetherness. A juxtaposition of the manufacture of clothing – knitting and weaving bring together fibres and structures to create a new community of garments for Autumn/Winter 2017.”