McQ have taken their FW16 campaign a saucy step further than usual, asking iconic British artist Sue Webster to reimagine Harley Weir’s shots of Japanese noise band Bo Ningen.

Launched last night at McQ’s Spitalfields store (with a DJ set from the Japanese quartet themselves, of course), the resulting images riff on notions of the disposable and everyday. Webster, who rose up in the 90s via her famously DIY approach to creating with other art-half Tim Noble, decided to play on the most mundane meal of the day – lunch. And so, she covered the McQ campaign images with chips, and a hefty side of ketchup.

This collaboration is the latest in a series of creative collisions instigated by McQ, encouraging artists to reimagine and reconceptualise imagery made by others. FW15 saw Ermias Kifleyesus leave Weir’s campaign in city centre phone booths and asking the public to piece the series back together, while SS15 saw Bess NYC take to Ophelia Finke’s images, collaging punk visuals on the surface of the originals.

The original FW16 campaign was shot by photographer Harley Weir, capturing Bo Ningen’s subversive energy, with the band dressed in looks from both the men’s and women’s FW16 collection. The casting was a strong fit for the collection inspiration, which drew from the electric underground energy of Shinjuku’s 70s club kids.

The artworks by Sue Webster will be on show at McQ Spitalfields’ art space (at the store) through November.

Gallery: McQ FW16