Following on from his Chicago-based film for Versace‘s FW16 campaign, photography heavyweight Bruce Weber has once again reunited with the luxury fashion house for the release of their new pour homme fashion fragrance, Dylan Blue. The short film stars current social media it-girl and supermodel Gigi Hadid dominating the ranks of scantily clad men, namely up and coming model Trevor Signorino. Mixed in with the video vixen’s reign are images of the aforementioned men practicing a series of mixed martial arts against one another – only to find themselves punching above their weight against Hadid.

Describing the short, Weber explains how he drew inspiration from  mixed martial arts films he’d been watching lately. “It seems like [the men] are always proving themselves, so that the women characters will fall in love with them […] many women I know really respect the sensitivity and vulnerability of men.” Using this concept for Versace seemed a no-brainer for the photographer: “Versace has always represented this kind of driving passion.”

The fragrance includes an array of mediterranean components, including violet leaves, black pepper, tonka bean, and saffron. “Dylan Blue is the essence of the Versace man today. It’s a fragrance full of character and individuality, an expression of a man’s strength and also his charisma,” Donatella Versace describes.