Today, Diesel drops its FW16 campaign, created by director/photographer duo Santiago & Mauricio.

Following the brand’s past two campaigns, this latest release features a new set of those tongue-in-cheek slogans such as ‘harder than you think’ and ‘I could go either way’. Never one to shy away from toying with society’s taboos (after all, he did advertise his underwear campaign on YouPorn and Pornhub), artistic director Nicola Formichetti’s playful approach presents commentary on the fashion industry with a touch of fun.

“We worked with director/photographer duo Santiago & Mauricio to shoot beautiful and impactful images where the product is celebrated with a twist on the traditional advertising images,”  says Formichetti. “It is really important for us to continue speaking the same language that we started with Fall Winter 15 campaign and keep the connection and interaction it created with our audience.”

Gallery: Diesel SS17 backstage