This week McQ Alexander McQueen launched their SS16 advertising campaign. Shot exclusively by renowned US photographer Nan Goldin, the images feature models Mayka Merino, Taj Figeroa, Jonah Larrington and Swim Deep drummer Zach Robinson.
Renowned for her candid and uncompromising aesthetic, Goldin translates this style to her latest work. Shot half on location in London’s Spitalfields and half at a McQ x WARP night in Electrowerkz, the images capture fleeting moments during a night out, complete with drunken blur and fluorescent club lighting the images draw you in with a youthful rebelliousness, a calling card for both Goldin and McQ.
“Usually I use my own friends in my shootings but to my surprise I made a real connection with these kids and really enjoyed them – especially watching Taj playing football with an apple,” says Goldin. It’s this connection that underpins her work, that sense of intimacy and youthful allure.