Hood by Air has collaborated with FOX’s record-breaking, hit TV-show, Empire, creating a line of merchandise inspired by the series’ characters and most-hyped moments.

The line features a cushion-inspired backpack, champagne glasses, keychains, jackets, shorts, tops and dresses.

“For me, it’s all about Cookie!” said Shayne Oliver, HBA’s founder and creative director. “Since the first episode, Wednesday nights have become a tradition for my friends and I. We know every look, scene and catchphrase by heart.”

Empire’s first season was nominated 22 times and won eight awards: original story-lines, a star-studded cast and on-point acting can be attributed to such accolades. The series has impacted popular culture heavily and still boasts millions of devout fans.

So collaborating with Shayne Oliver is apt: his lateral approach to design has been unparalleled and fresh; unconventionality is his calling-card – it’s why this partnership is symbiotically charged.