Demna Gvasalia, the Georgian designer behind Vetements, has today been named as Balenciaga’s new creative director.

The position is effective immediately, with Gvasalia’s set to work across the brand’s men’s and women’s collections and oversee the image of the maison. His first collection set to show in March 2016 during Paris Fashion Week.

“I am delighted to welcome Demna Gvasalia, a powerful emerging force in today’s creative world,” François-Henri Pinault, Kering’s chief executive and chairman, said in a statement. “Demna Gvasalia embodies a unique approach to the profession, marked by a sociological observation of the wardrobe’s essentials and the way he remains humble and rigorous in his creative work.”

Gvasalia and his brother Guram have quickly risen to awareness with Vetements, the progressive, socially savvy line that this year saw official recognition as a finalist for the LVMH prize 2015. Gvasalia is a graduate of the Royal Academy of Fine Arts Antwerp (alumni include the likes of Dries Van Noten and Ann Demeulemeester), and prior to starting Vetements clocked time designing for Maison Margiela and Louis Vuitton.

Gvasalia steps into the role previously held by the more high-profile Alexander Wang, whose departure was announced in July. Along with his new role at Balenciaga, Gvasalia will continue in his role at Vetements.