Today McQ Alexander McQueen unveiled their new FW15 campaign, debuting a distinctive new brand identity.

The images, photographed by Harley Weir and styled by Jodie Barnes, bare the new logo – a bold line crossing through the house name Alexander McQueen, making only ‘McQ’ visible – across the shots of models, Alexandra Elizabeth Ljadov and Tobias Lundh.

The logo represents a new chapter for McQ, reflecting their non-conformist attitude and contemporary approach. The kind of subversion that the McQueen legacy is rooted in, channeled for the future.