A film collaboration with HERO for AW13

If you’re bored of fashion film with billowy dresses and mirror images of nothing in particular, then Alan Taylor is your antidote. Presenting his collections so far mainly through the medium, he represents a new digital age of designers – film and media isn’t an afterthought or abstraction, but a central part of the process of creating.

Managing to do something new with a bit of tailoring, which is no mean feat, he through a lil soirée last night for the industry’s juiciest influencers, and premiered his AW13 film, a collaboration with good HERO. That’s us.

What’s the video about?

The film was an interpretation of how I approach my work, I am constantly thinking about my design process and developing my brand each season.

Tell us a bit more about your event last night, who was it for, who came, was it a success?

I did the event last night for several reasons, First was to exhibit some of the key pieces from my AW13 Collection, it was also to have a screening of the AW13 film. And finally, it was an introduction to my brand and how it has developed over the past few seasons for press and buyers. We had a great response – i-D, Dazed and Confused, GQ, Garage, Vogue, PR agencies and buyers all came down. I would call it a success!

What’s your master plan for 2013?

My master plan for 2013 is do something on schedule for London Collections:Men. That would be the dream.

Credits:

Director Alan Taylor
Director of Photography: Paul McKenna
Looks: Alan Taylor + Harry Lambert
Stylist: Gary Moore
Camera assistant: Max MacGechan
Sound: Donal Sweeney
Music: FAWS