Donna Karan International (DKI) has announced the appointment of New York label Public School creative directors and founders, Dao-Yi Chow and Maxwell Osborne, as DKNY’s new creative directors.

They’re one of the freshest and apposite duos in fashion – and accredited, too: last year the boys won the CFDA Menswear Designer Of The Year award, with the year previous pinned by the CFDA/Vogue Fashion Fund recipiency – both for their work with Public School.

These appointments are always an indication of prospective freshness and reinvigoration. In this case, Chow and Osborne’s background – rooted in the rock-solid respect their own label has built in short time – means that their modernistic advances and their own aesthetic’s clear, urban flavour, renders them a sleek fit for DKNY. 

Chow and Maxwell spoke about their affinity to Karan’s work: “We both grew up in New York and DKNY has always been a part of the landscape of this city…” the pair commented, “…DKNY evokes everything New York was always about – energy, disruption, new thinking and transcending all boundaries.”

Urbanism mixed with sharp innovation are key to their aesthetic, continually pushing the boundaries of modernity. So understandably, their debut collection for the brand will garner a hefty slice of attention come September. 

Check out DKNY’s FW15 collection here.