Burberry Prorsum is heading to London. After a decade of showing in Milan, creative director Christopher Bailey has decided to bring it on home for London Collections: Men. Showing for men’s week in June, the brand will finally be one big happy family in the British capital with the women’s Prorsum already dabbling in the Kensington Gardens for its latest.
This could trigger a new wave to cement London’s pin on the fashion map. The British heritage brand has obviously given some serious thought to returning to its roots for some time. “The country’s proud menswear heritage and outstanding contemporary talent give it a unique and powerful energy,” said Bailey in a statement. “It is a wonderful time to be bringing our menswear show home.”