Top image: Tourne de Transmission X River Island

Last season, River Island teamed up with the BFC Fashion Film initiative to support designers wishing to use film as a means of showcasing their latest collections. Cue three three London brands – YMC, Daniel w. Fletcher & Matthew Miller – each creating short fashion films that portrayed their personal vision (see last season’s films here). This season an exciting new trio of brands have been provided with the same opportunity; Alan Crocetti, Tourne de Transmission X River Island, and Agi & Sam X The Woolmark Company.

We’ve scored an exclusive preview of these three films alongside a few words from each brand describing their vision. Peep them below before they are officially unveiled on Friday 6th January at a special event during LFWM.

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