Hollywood’s favourite wildcard Nicolas Cage fronts the new Casablanca campaign imagery, shot by Hugo Comte in Los Angeles alongside models Alton Mason and Anok Yai.

It was after Cage bought a Casablanca shirt at the Maxfield LA pop-up store that the brand’s creative director Charaf Tajer reached out to the actor. Wanting to capture a vision of cinematic pop culture through a truly universally iconic name – Cage certainly fits the bill– Tajer and Comte engineered a shoot inspired as much by the chilled, everyday American lifestyle scenes portrayed in the early paintings of Eric Fischl as the hedonistic pursuit of the American dream. A stalwart of US cinema, Cage personifies this: think back to his iconic roles in the Coen Brother’s Raising Arizona, David Lynch’s Lost Highway and Mike Figgis’ Leaving Las Vegas.

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