Fendi‘s SS24 menswear campaign features a trio of global acting talent: Chinese actor and singer Kuanghan Hsu, American actor Jeremy Pope and Italian actor Massimiliano Caiazzo.

Realised by Italian artist Nico Vascellarim, the imagery takes place in a metallic set recalling the spaces and atmosphere of Fendi’s Tuscan leather goods factory, where the House’s SS24 show took place; models weaving between the artisans and machines busy at work. Here, the three actors pose with Fendi cardboard boxes and branded coffee cup carriers, delivering a caffeine hit to the whole team.