Jamie Dornan recently returned to our screens in the second season of award-winning BBC show The Tourist, and now he’s also just been announced as the latest Loewe Global Brand Ambassador. Having previously starred in the Loewe FW23 campaign alongside Omar Apollo, Dornan’s latest role for the brand comes accompanied by a portrait shot by David Sims.

Celebrated for roles including in the likes of The Fall, Belfast and the Fifty Shades trilogy, the Northern Irish actor has been hand-picked by Jonathan Anderson as a representation of the designer’s Loewe vision, joining other Ambassadors including actors Taylor Russell, Josh O’Connor and Leo Wu – each reflective of the Spanish brand’s commitment to craft.

Welcome to the LOEWE family. Actor Jamie Dornan joins as our new Global Brand Ambassador.

Find out more on: https://t.co/ZQm6uDQvFJ #LOEWE pic.twitter.com/AWDGQRX0A1

— LOEWE (@LoeweOfficial) January 8, 2024

“Having watched many of Jamie’s films and following his work closely, he was front of mind when we were thinking about a new ambassador for Loewe,” says Anderson. “I’ve always liked how his performances embody a sense of strength that feels very pure and organic.”

Of working with Anderson Dornan says, “Nothing puts you at ease like being around people who understand your humour, your accent, and your ethos. It’s been an absolute pleasure woking with Jonathan – he’s supremely talented, creative, and incredibly down-to-earth. I’m very grateful and excited for this new role with Loewe.”