Pharrell Williams‘ first collection as Men’s Creative Director of Louis Vuitton is here and, to celebrate, Louis Vuitton have taken Selfridges’ Corner Shop with a dedicated space titled Louis Vuitton Lovers.

As an anchor of the Spring-Summer 2024 men’s show, the sun imbues the sartorial soul of the collection, creating optimism and paving the way towards a new direction. Through graphic rays and a warm palette, the sun gives rise to sixteen of Selfridges’ windows, this time spelling out the question “What will you do when the sun shines on you?” against a sunset orange to yellow gradient developed as an exclusive colourway for Selfridges and in synergy with Selfridges signature Pantone 109 shade. For a fully immersive runway experience, running until 7th Feb, the Corner Shop will house a golden bridge mimicking the show’s venue, the Pont Neuf, offering customers an opportunity to re-live the show through in-store 3D screens and music played beneath the arches.