At Hedi Slimane‘s SS20 Celine womenswear show, as models marched past, the scent of Slimane’s new Celine Hate Parfumerie collection trailed behind, worn by each model as the ultimate final flourish (emergency vial worn around the neck). Having announced the launch of the eleven-piece fragrance collection this September, Slimane has now cut the ribbon on a bricks-and-mortar boutique in Paris dedicated to the brand’s Haute Parfumerie range.
Located at 390, Rue Saint-Honore, the new space expands on Slimane’s razor-sharp vision for the fashion house. Recalling the art deco store signs of the great perfumers throughout history, the store is craved in grand antique marble, while illuminated alabaster and mirrored walls pay homage to the French modernist movement that arose in the mid-nineteenth century.
In tune with Slimane’s ongoing Art Project, in which he curates specific artists to showcase their work within each Celine store, the new Haute Parfumerie boasts its own abstract works: woodwork compositions by Italian artist Luisa Gardini; glazed ceramics by Canadian Rochelle Goldberg; abstract panels by Danish artist Camilla Reyman; and raw canvas works by fellow Dane Søren Sejr. So if you happen to be in Paris, follow the scent as much as your instincts.
Celine Hate Parfumerie is located at 390, Rue Saint-Honore, Paris.