Fashion

Known for slicing and splicing different eras to create his own vivid design collage, Alessandro Michele‘s latest Gucci campaign hones in on one particular epoch, that of Prêt-À-Porter fashion.

Photographed by Glen Luchford, the FW19 imagery takes us on a trip through the 50s, 60s, 70s and 80s, paying homage to the iconic tropes that defined each era’s fashion imprint – and continue to inspire Michele’s designs.

An ode to fashion’s core ideas, the campaign illustrates the creative narrative: “entirely bound up with the process of making and promoting clothes as articles of clothing: in the workshop, during the design and creation phase, on the runway, through the specialist press.” Within this context, we swandive into a world of salon-style fashion shows, atelier fittings and extravagant fashion editorials, with some clever fashion Easter Eggs hiding within…

Creative Director: Alessandro Michele
Art Director: Christopher Simmonds 
Photography/ Director: Glen Luchford 
Hair Stylist: Paul Hanlon 
Make Up: Thomas De Kluyver
Location: Paris