Prada is the latest luxury fashion brand to go fur-free, announcing that it will no longer include animal fur in its designs and new products starting from the spring-summer 2020 women’s collection, which will be previewed in September.

Following in the footsteps of other brands such as Burberry, Gucci, Chanel, Versace, Tom Ford and Coach, the move was in collaboration with the Fur Free Alliance, a coalition of more than 50 animal animal protection groups across over 40 countries.

“The Prada Group is committed to innovation and social responsibility, and our fur-free policy – reached following a positive dialogue with the Fur Free Alliance, in particular with LAV and the Humane Society of the United States – is an extension of that engagement,” said Miuccia Prada. “Focusing on innovative materials will allow the company to explore new boundaries of creative design while meeting the demand for ethical products.”