In Alessandro Michele‘s rich Gucci tapestry, music plays an intrinsic part; whether it’s creating garments inspired by icons such as Elton John and David Bowie, or recruiting exhilarating new talent like Surfbort and Amyl and the Sniffers for his shows and campaigns.

Now, Gucci launches a new collaborative music project based around the brand’s eyewear line. Titled #GucciGig, here Michele has invited twelve of his favourite musicians to create work representing their personal experience of live performance. Free of any restrictions in terms of form, genres referenced shift between videos, backstage and onstage reportage, fan art and gig flyer design.

These twelve musicians include: Alex Cameron (in collaboration with Jemima Kirke and Jack Ladder); Yves Tumor (with Jordan Hemingway); Curtis Harding (with Matt Correia and John Zabawa); band Amyl and the Sniffers (with Jamie Wdziekonski); Cole Alexander of Black Lips and Crush (with Ariana Papademetropoulos); Lou Doillon; Jehnny Beth (with Johnny Hostile); band Kikagaku Moyo (with Alessio Vitelli); Weyes Blood (with Taylor Giali); Populous (with Odd Arts), Connie Constance (with Sophie Jones and Morgan Benjamin); Merry Lamb Lamb (with Somewhere Nowhere Studio).

The project syncs with the launch of Gucci’s new Spotify account, in which each musician featured in the project will create a specially curated playlist with an unexpected theme. So far we have