Top image: Givenchy FW18 / photography by Max Vigato, fashion by Laetitia Paul
“January was almost like the first chapter in the book,” Waight Keller told WWD. “Pitti is the opportunity to take that step into a much broader collection, and that’s a big opportunity for me to really express what I want to do, and also just my more rounded vision of what I want for the Givenchy man.”
Having succeeded Riccardo Tisci at the Parisian fashion house in March 2017 – becoming Givenchy’s first female artistic director – Waight Keller has previously shown menswear as part of her womenswear show, via lookbooks and at intimate presentations. This temporary relocation to Florence sees the British designer following in the footsteps of Craig Green, Jonathan Anderson, Raf Simons and Glenn Martens, who showed his FW19 Y/Project menswear collection at the trade fair last year.
“It is a huge honour for us to host the runway debut of the Givenchy men’s collection under the creative direction of Clare Waight Keller” says Lapo Cianchi, Pitti Immagine’s director of communication and special events. “A strong, modern and elegant vision: it is the perfect project for Pitti Uomo. I am certain that the atmospheres and spaces of Florence will offer Givenchy further aesthetic and symbolic motivations for concentrating on men’s fashion”.
Gallery: Givenchy FW19
The Givenchy SS20 menswear show will take place on 12th June 2019.