Top image: Still, ‘Lost in Translation’ (2003) dir. Sofia Coppola
Fans of Sofia Coppola‘s Oscar-winning Lost in Translation will be pleased to hear that the director is once more reuniting with Bill Murray for Apple’s first feature film, On the Rocks.
All that is known about the comedy-drama is that it will centre on a journey of reconnection in New York City between a young mum, played by Rashida Jones (The Office and Parks and Recreation) and her eccentric, playboy of a father, played by Murray. The two have previously worked together in 2015 for A Very Murray Christmas.
Co-producing with Apple are A24, the independent production company who have barely put a foot wrong in recent years with Moonlight, Lady Bird and Hereditary among a lengthy list of critically acclaimed work already amassed since beginning in 2012.
The film’s announcement comes simultaneously with Apple’s plan to invest $4bn by 2022 in producing original content on its highly anticipated streaming service. With a plethora of TV shows in the pipeline, including a contemporary incarnation of Steven Spielberg’s 1980’s Amazing Stories anthology and as yet untitled projects with Jenifer Aniston and Reese Witherspoon, the platform is expected to intensify what has become an increasingly competitive market.
With the Netflix monopoly having permanently changed our consumption of TV and film; major tech corporations are increasingly moving into the streaming and entertainment industry as a means of fortifying the competition. Apple has been joined by Facebook in recent years in expanding their original content on its Facebook Watch channel.