While the founder of his namesake minimalist brand retired from fashion in 2005, last year Helmut Lang announced it undergo a mass revamp, sidelining the traditional designer format and introducing an Editor-In-Residence programme. Alix Browne, features director at W Magazine, currently holds the role and has begun to make her mark by unveiling a series of fresh projects.
While Browne has already announced Under Construction, the re-launch of Helmut Lang Jeans, her latest reveal sees Helmut Lang collaborate with renowned artists Sarah Morris for a series of 25 limited-edition, hand-painted Nocona cowboy boots stamped and dipped by Morris herself. Each boot, as Morris says, “Appear readymade, but are dipped and stamped in my colours.”
And here’s the full circle clincher, the move actually pays homage to the Helmut Lang SS94 runway show which featured hand-painted cowboy boot. By remixing the brand’s archive 25 years later, Browne “furthers the ethos of the brand in engaging with artists in unexpected ways.”
The Sarah Morris X Helmut Lang boots retail for $1,500 from here.