Represent, an emerging brand founded by Manchester brothers George and Mike Heaton, filter Britain’s rich history of music, subculture and sports into their design blueprint. What started as a t-shirt brand has swiftly climbed the steps and now sees the designers elevate their streetwear aesthetic via luxe Italian fabrics (cop those cracked and weathered leather shearling jackets) and a commitment to British manufacturing.

Encapsulating this vision, now comes a new FW18 campaign, shot by photographer Mehdi Lacoste in Brixton’s Temple Bowling Club and starring model Harry Curran. Fruit machines, pool table and a quiet bar – we’re sold.

“This [collection] differs from our past ones as we increase the elevation of our streetwear beginnings,” the designers tell us, “[we’re] focusing more on luxury fabrications and top tier pieces.

We strive to use the greatest fabrics and the best manufacturing, which we do here in the UK to be towards the top end of luxury, though we maintain a very reasonable pricing structure and cater to a more wider audience than a luxury brand.”

It’s all about those classic British style tropes that punctuate the country’s subcultural movements: the perfect white tee; traditional check trousers; distressed denim, suede chelsea boots, and that wardrobe essential leather jacket.

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