Fashion

In February last year, Jonathan Anderson turned his SS18 campaign into an open call, seeking new photography talent to shoot his next campaign. Over 1,800 images were submitted before the designer selected three winners: Julie Greve from the UK, Yelena Beletskaya from Russia, and Simons Finnerty from the USA. (Read our interview with the three finalists here.)

Now comes the resulting FW18 campaign. Filtering the JW Anderson aesthetic through their own, each young lenser has taken a bold and individual approach.

Photography by Yelena Beletskaya

From Yelena Beletskaya’s smoke-bombed country setting to Julie Greve’s The Virgin Suicides-esque ethereal girls through Simons Finnerty’s amusing self-portraiture, each set of imagery takes the stripped-back, folk styling of Anderson’s FW18 show and gives it a unique spin.  ‘This campaign is all about a ‘creative refreshing’,” says Anderson. “We chose to work with three young, talented photographers, all of whom have their own untainted, creative visions. Fundamentally, they were able to grasp the unfiltered essence of the JW Anderson brand.”

Photography by Julie Greve
Photography by Simons Finnerty