Fashion

Founded on the concept of the steamer trunk, Louis Vuitton is the ultimate travel house. After all, Mr. Vuitton himself beginning life as a box-making apprentice under the renowned Monsieur Marechal over 150 years ago.

Expanding on these travel roots, Louis Vuitton’s men’s FW18 pre-collection centred around the concept of urban and rural exploration. And now here’s the important bit. Open from today, the collection will be available at a special pop-up store inside the house’s New Bond Street location.

Bridging the house’s storied history with its progressive ethos, the new collection reinterprets the iconic LV monogram in new forms: in a new Monogram Shadow; a new line of embossed, matte leather; the Louis Vuitton Upside-Down motif; and fresh interpretations of the classic Monogram print. Elsewhere the ‘Gifting’ mascot Vivienne appears across accessories exclusive to the New Bond Street pop-up.

Louis Vuitton’s New Bond Street men’s FW18 pre-collection pop-up is open for four weeks from 4th May.