Adding a fifteenth bricks and mortar space to its ever-expanding retail network, Italian fashion label MSGM cuts the ribbon on a brand new Beijing store.
The brand’s first store in mainland China, the new boutique stocks menswear, womenswear and accessories collections across a 100 sq. meter floor. Inspired by sleek 60s furniture (think the likes of Charles and Ray Easmes, Arne Jacobsen and Harry Bertoia), the store boasts flexble iron display structures, geometric neon lighting and Carrara and black Marquina marble surfaces interrupted by a fluorescent yellow stripe – a hallmark of the brand.
This new space follows on from a busy 2017 for MSGM, having opened its first store in Shanghai and a new space in Seoul.
As for us, we’ll be making a beeline for those FW18 ‘Milano! Milano!’ Campari-red silk shirts. We’ll take the lot, ta.
MSGM’s new Beijing store is located in SKP Beijing.